Honest comparison
GoGoPortal Studio vs Square Appointments
Square Appointments is Square's free-to-start booking tool, tightly coupled with Square Payments. Solid if you already run everything through Square — but the booking page itself is a cookie-cutter template, and anything beyond the bare minimum (team, SMS reminders) is on the paid tier.
GoGoPortal Studio
$19/mo
Everything included · free tier
Square Appointments
$0 solo, $29/mo per person for team
Free tier for solo providers and deep integration with Square POS and card readers.
Where GoGoPortal Studio is better
- Inline visual editor — change colors, fonts, layout, sections with a click. Square's page is a fixed template with a few toggle switches.
- Short, clean URL (www.gogoportal.io/studio/yourname) vs Square's book.squareup.com/appointments/... path
- One flat price ($19/mo) — email reminders, multi-service bookings, full customization on every account
- Connect Square — keep your existing merchant account and card reader. Deposits generate Square checkout links, card-reader payments link back to the appointment
- Multi-service bookings calculate total duration and only offer time slots that fit everything
- Inspiration photos clients upload at booking — referenceable on the appointment
Where Square Appointments still has an edge
We’re not going to pretend we’re better at everything. Here’s what you’d be giving up:
- Native Square POS / inventory integration if you already run retail
- Free tier for absolute solo/minimal use
Try GoGoPortal Studio free
Free to get started — no credit card. Run it alongside Square Appointmentsfor a week; you’ll know if it’s the right fit.
Start freeOther comparisons
vs Acuity Scheduling
$16 - $49+/mo per user
vs Vagaro
$30 - $95+/mo per location + $10/staff
vs StyleSeat
$0 monthly, but clients pay 3.95% + $1 booking fee per visit
vs Booksy
$29.99/mo per provider, +$20/staff
vs Fresha
Free subscription + 2.29% payments + 20% marketplace cut + SMS fees
vs GlossGenius
$24 - $72/mo per person
Keep reading