Honest comparison
GoGoPortal Studio vs Fresha
Fresha markets itself as 'free subscription' — and the core scheduler is. The catch: every client paying online goes through Fresha's payment processor at 2.29% + 20¢, and they take 20% of every marketplace booking plus $0.40 per SMS. The 'free' plan is a revenue-share deal, not a free plan.
GoGoPortal Studio
$19/mo
Everything included · free tier
Fresha
Free subscription + 2.29% payments + 20% marketplace cut + SMS fees
Robust feature set for multi-location salons, inventory, and the marketplace if you actually want new-client acquisition through their funnel.
Where GoGoPortal Studio is better
- Flat $19/mo — no cut of your payments, no marketplace commission, no surprise fees. You keep 100% of your revenue
- Connect your own Square. Fresha forces their processor if you want online payments — you can't bring your own
- Short, clean URL (www.gogoportal.io/studio/yourname) vs fresha.com/a/salon-name-city-state-xxxx/all-offer with a 4-char ID
- Inline visual editor with real design control — Fresha gives you a fixed marketplace-template look
- Inspiration uploads, multi-service booking math, and deposit flows built for independent creators — not bolted onto a salon-chain product
- No 'free-plan' asterisks. $19 is what you pay. Nobody takes a cut on the back end
Where Fresha still has an edge
We’re not going to pretend we’re better at everything. Here’s what you’d be giving up:
- Marketplace traffic if you're a new business trying to get discovered — Fresha has significant consumer volume in some metros
- Deep multi-location and staff-commission features for large salons
Try GoGoPortal Studio free
Free to get started — no credit card. Run it alongside Freshafor a week; you’ll know if it’s the right fit.
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